For the PRO Metaal recycling website, it was important to eliminate any uncertainty prior to an inquiry. The visitor was probably looking at various options, hence it was crucial that the work involved be stated clearly and the next step be made evident. Uncertainty would definitely have been reduced by concise and specific language used.
I streamlined the page structure using succinct headings, precise terminology, and content fields from WordPress that would always be simple to update. This helped to give PRO Metaal a more professional image, while allowing users to easily view their portfolio, comprehend the benefits of their services, and then get in touch with them.
