For Superfruitmand, I built a WordPress webshop presenting fresh fruit boxes, sustainable choices and online ordering clearly; visit superfruitmand.nl to explore the range.
Superfruitmand sells fruit boxes, baskets and gifts to both consumers and business buyers. Those shoppers may arrive with a different occasion in mind, such as a personal gift, an office order or a recurring business need.
Solution
I structured Superfruitmand around the reason for buying as well as the product itself. Fruit boxes, baskets, gifts and business options each have a clear place, while product pages provide the detail needed before adding an item to the cart.