Created in collaboration with Webactueel
Starkeuken has to help people planning a kitchen move from visual inspiration to choices that can support an advice conversation. A kitchen decision involves style, layout, materials and practical needs, so attractive images alone do not tell a visitor what to compare. The site needed to inspire without making the decision path disappear behind a gallery.
Kitchen options and supporting details therefore had to stay connected to the images that introduce them. Advice or contact should appear after enough context for a visitor to describe preferences, not before. On mobile, image-heavy sections needed a simple order that still exposes practical next steps. The portfolio challenge was to turn kitchen inspiration into a useful planning journey without inventing claims about price, delivery, quality or customer results.
I structured Starkeuken so kitchen inspiration leads into relevant options and practical information instead of ending as a standalone gallery. Visitors can explore styles and examples first, then move toward the details that help them prepare for advice. This keeps imagery important while giving the site a clear decision structure.
Contact and advice actions sit at natural points after the visitor has seen enough context to describe the kitchen they are considering. I kept claims about pricing, delivery and outcomes out of the portfolio unless supported by project evidence. On smaller screens, images, option cards and next steps follow a predictable sequence. The case now explains how WordPress connects a visual kitchen offer with a practical advice route, rather than relying on generic interior-design language.
