Created in collaboration with Webactueel
Tradespeople and DIY buyers may know the building task they need to complete without knowing the exact product, quantity or preparation method. A broad catalogue therefore risks becoming difficult to navigate when categories, technical context and buying actions compete for attention.
I structured the webshop around practical product groups such as egaline, mortar, primers, coatings, adhesives, tools and insulation, with guides supporting choices that need extra context. Product pages carry deeper detail before cart actions, while mobile keeps category entry points, product cards and purchasing actions easy to scan.
