C10media

Full-service media platform organising out-of-home, digital, radio, television, print and cinema advertising around strategic advice, campaign examples and direct contact.

Created in collaboration with Webactueel

Client

C10 Media

Category

Agency

Role

Webdesigner

Link

Problem

C10media works across outdoor media, digital, radio, television and print, so a client may arrive with a campaign goal rather than a preferred channel. Listing every medium at the same level would force visitors to design their own media plan before they understand where the agency can help.

Solution

I designed C10media around the campaign decision rather than around a long inventory of media products. Strategy gives the starting context, while outdoor, digital, radio, television and print can each explain where they fit. The same hierarchy keeps the next action visible without adding unnecessary decision points.