Created in collaboration with Webactueel
Byderma brings treatments, appointments and product shopping together, creating a navigation problem that a beauty website or webshop does not have. Someone researching a treatment needs different information from a customer who wants to buy skincare, while members may also look for benefits or account options.
For Byderma, I structured the WordPress and WooCommerce experience around three distinct actions: explore treatments, book an appointment and shop for products. Treatment pages provide context before a booking action, while product categories and product pages keep the normal shopping path direct.
