In the case of Brightlyn, the major difficulty was in ensuring that the offer on cybersecurity was clear enough for the potential customers in just a few seconds. The web page needed to be able to show what the offer entailed, which group would benefit from it, and why it makes sense to get in touch.
The process involved converting the story on cyber security into a simplified experience that had a stronger introduction and service blocks that were easier to understand, with relevant information close to where action needed to be taken. This was made possible because of the ease of navigating the website on mobile and desktops.
