Created in collaboration with Webactueel
Blenco sells made-to-measure window decoration, which means customers cannot simply choose a product and add a standard quantity to the cart. Product type, fabric or style, colour, measurements and mounting choices all affect what is being ordered.
I structured Blenco so customers configure a made-to-measure product step by step instead of confronting every option at once. Product type and visual choices come first, followed by colour, measurements and mounting preferences. Relevant actions remain close to the information needed for the next step.
